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Bezpečný model elektronického obchodování a jeho ekonomické
Fotijev, Pavel ; Smejkal, Vladimír (advisor)
The purpose of the presented dissertation thesis is to contribute to the development of the theory of electronic commerce in complex conditions of „network economy“ by the partial consolidation and integration of the highly fragmented existing knowledge and ideas, i.e. to offer more compact conceptual framework, based on research of the current state of knowledge and situation in the conditions of the Czech Republic. The thesis is focused on the contemporary theoretical knowledge analysis from the areas of interest concerning the electronic commerce security, used models of electronic shops and evaluation of its economic aspects, which this type of business bears. Next contribution is unification of this knowledge and creation of the conceptual base for the ongoing recognition and theory building related to electronic commerce. The work is also focused on the area of electronic cash, possible solution of some diversifications in payment transactions. On the practical level the author attempted to narrow the knowledge “gap” in the empirical cognition of the doctoral thesis issues concerning the effectiveness of electronic commerce and generally e-commerce applications. Proposed return on investment calculation methodology applied to e-commerce area may help managers making decisions in investing to these projects.
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Model of internet shop for multimedia
Sedlář, Vítězslav ; Horejsek, Rostislav (referee) ; Dvořák, Jiří (advisor)
This master’s thesis is concerned with the creation of a proposal of internet bookshop. It consists of theoretical findings of internet shopping, analysis of present situation as well as trends in the book area. The goal of my diploma thesis is to project a model of internet shop including necessary changes in company's structure and finally the economical summary of the project.
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Strategy of E-commerce
Charvát, Jan ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This bachelor thesis deals with issues of electronic commerce with a primary focus on customers. On the pieces of knowledge of the theoretical part is proposed electronic commerce strategy, which will improve better services for customers, increased competitiveness, but also improve the promotion and brand building. The bachelor thesis includes proposal of a strategy that will be beneficial not only for e-commerce, but for customers.
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Ecommerce Business
Elčknerová, Lenka ; Kocichová, Jana (referee) ; Němcová, Zuzana (advisor)
This diploma thesis deals with the extension and improvement of the activities of the company in the field of Internet sales, both on wholesale and retail levels. It solves the sub-goals of the project, for example, analyzing the current state of the electronic shop of the company, the analysis of the activities of competitors in this area and the proposition of the future state. The first part focuses on the theoretical introduction of this theme. The second part specifies the main vision of the company and analyzes its current situation. The third part describes the implementation of the overall business plan and the proposal for the future development of online sales in terms of the selected company.
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Modern Approach to E-shop
Paulas, Jiří ; Orság, Filip (referee) ; Řešetková, Dagmar (advisor)
This thesis describes the design model improving the conversion ratio in e-commerce minicams.cz and the implementation of its individual parts. This is done by using modern technologies and methods to maintain long-term funcionality, low-cost and efficiency of the result.
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Analysis and Design of Electronic Commerce
Mičánek, Filip ; Dvořák, Jiří (referee) ; Němcová, Zuzana (advisor)
This thesis deals with the analysis of a functioning internet shop VYPA,s.r.o. and suggestions for its improvement, examines in detail the current status, visibility, traffic and quality of existing online store both in terms of information technology, and economic terms. Based on the findings sets out specific objectives and actions to achieve them.
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Scaleable Internet Shop
Čtvrtlík, Miroslav ; Martínek, Zdeněk (referee) ; Stryka, Lukáš (advisor)
The work inquires into questions of Electronic Commerce, which comes within the range of Electronic Business. The purpose is to create a system which facilitates generating and parallel operation of more internet shops by the web interface without the necessity of HTML knowledge. The application consists of two main parts: Administrative, where sellers insert and control offered goods, get survey of made orders and do the detailed setting of their shop. The second part is interface for customers, which serves for presentation and selling offered goods. The system is implemented in language PHP5 and relational database MySQL 5.0. User interface is created using the HTML, JavaScript and Cascade Style Sheets CSS.
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Analysis and Strategy of E-commerce Firms
Šklíbová, Veronika ; Przybylski, Lukáš (referee) ; Němcová, Zuzana (advisor)
The content of this work is the analysis and assessment of the current state of company Slevoteka.cz, which is the first recreation dealing discount portal in the Czech Republic. This work also contains parts regarding an in-depth insight to company operations, a segment about firm's marketing and a comparison with its competitors. Finally there are many improvement suggestions which were derived as an output of my findings and also a web redesign draft.
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